Delivered in December 2025, the B&B Home hotel in Rueil-Malmaison offers a new reading of its interior spaces through a measured intervention, centered on atmospheres and paths. The project developed by Arte Charpentier engages in a sensitive reflection on user experience, where graphic design becomes a vector of identity and narrative.
Imagined by the interior architecture team, the approach is anchored in the cultural and artistic landscape of Rueil-Malmaison. The impressionist universe, inseparable from the territory, irrigates the project and inspires an evocative writing, echoing Monet’s gardens and the pictorial memory of places. Signage, arrangements and decorative elements then break away from their only useful and informative functions to become a full-fledged narrative device, participating in the creation of an immersive atmosphere. Brush strokes, diverted paintings, suspended acoustic waves, natural chromatic ranges and poetic and humorous fragments punctuate the spaces and accompany users in their movements, from the reception hall to the floors.
Through this intervention, the hotel asserts a contemporary identity, warm and committed, where attention to detail contributes to the quality of use and comfort of the experience. The project proposes a renewed spatial narrative, in which materials, place and territory dialogue to offer visitors a sensitive immersion, faithful to the spirit of B&B Home.
