Located in rue Royale, known for its prestigious jewellery shops, Paris’ first Audi showroom is designed to market spin-off products and to offer avant-première presentations of one or two cars or prototypes.
The project aimed to make the best of the constraints related to the existing configuration of this compact space. At the front, edging the window display, a vehicle is on show in the centre of a circular technical rail, set into the stone floor, and echoed by an electric rail of the same diameter on the ceiling. This technical rail enables the positioning of metal “showcase wagons” around the car or the use of engraved glass screens to reveal or to hide the display.
To the left of the showroom, a 22m long building brings visitors from the entrance to the lounge at the back. The texture of the sculpted, sanded oak fittings offers a stark contrast with the bodywork of the cars. Metal showcases of varying dimensions contain a variety of objects. There is also a retractable reception counter.
At the end of the building, internet screens in leather bound frames show presentations of the Audi group. The area at the back is completely modular and can be transformed as required.
– Project owner: Volkswagen France group
– User: Audi
– Architect: Arte Charpentier Architectes
– Lighting design: Philippe Almon
Technical design office
– Fluids: Noble Ingénierie
– Electricity: Noble Ingénierie
– Inspection: Véritas
– Title: Audi Showroom
– Project address: 6 rue Royale
– Post code: 75 008
– City: Paris
– Delivery: 2000
– Project programme: design and construction of a showroom for Audi
– Surface area: 140m²