The new outlet village is situated within the Normandy Parc development zone, a new commercial centre visible from the motorway, and marks the approach to the town of Douains.
The project, comprising Outlet Village and Crafts Pavilion, is organised around a network of interconnecting areas creating an interplay of inside and outside spaces as an analogy of the town of Douains. Each space, whilst having a separate character and function, participates towards creating a coherent architectural whole.
At the heart of the plan, a hundred or so boutiques line a central esplanade characterised by the presence of rich vegetation; a unifying space designed for social interaction and the focus of the project. An extensive green ‘living’ wall designed by Patrick Blanc, forms the backdrop to the shopfronts, and a large central garden frames a monumental staircase connecting the two levels of the scheme.
The restaurant pavilion, conceived as an architectural folly, serves as both a landmark for orientation and as an architectural signal, adding a touch of playfulness to the character of the place.
At the entrance to the village, the Crafts Pavilion with its glass crown, will accommodate 1200m² of showrooms and workshops open for public viewing, and will promote the French crafts industry know-how.
The choice of a palette of noble and durable materials guarantees a homogenous, contemporary appearance in harmony with the colours and materials found locally. Stone, metal, render and clear glass ensure a thoroughly contemporary feel in accordance with the desire of the client to reflect an image of Parisian chic.
The project covers an area of 10 hectares (25 acres) and comprises 105 boutiques, 7 larger shops, 8 restaurants, a 1200m² pavilion dedicated to the arts and crafts professions, and 1200 parking places. The forms and broad lines of the project reflect the sweeping Normandy landscape, blending it into its surroundings.
– Client: Mc ArthurGlen Designer Outlet / Chamber of Commerce & Industry and Chamber of Trade & Crafts of the Eure
– Advisor : Institut National des Métiers d’Art
– Architect team leader: Arte Charpentier Architectes
– Landscape architect: Arte Charpentier Architectes Technical consultants
– Quantity surveyor: Gleeds
– Structural/fluids engineer: TERREL
– Civil engineering: Quatorze-IG
– Environmental: TERAO
– Safety: CASIC
– Green Walls: Jardins de Babylone
– Title: Village des Marques Paris Giverny
– Postcode: 27120
– Town: Douains
– Delivery: 2021
– Programme: Design of a top-of-the-range/luxury-brand outlet village and an Arts & Crafts Pavilion
– Outlet Village floor area: 20 860 m² gross floor area
– Arts & Crafts Pavilion floor area: 1 200 m² sales area
Credits: ©Landers, Arte Charpentier Architectes